When you’ve just closed a deal, the temptation is to write it up once, post it everywhere, and move on. Which is fair enough. The pace is fast, time’s limited, and the audience is often familiar.  But while the deal itself doesn’t change, how you tell the story of that deal probably should.

A press release, a LinkedIn update, and a blog post aren’t the same thing. They serve different purposes and speak to different people. What works in one place can fall flat in another.

Sending out a press release about a property transaction and hearing nothing back? You’re not alone. Many real estate professionals struggle to get media coverage for their deals. The reality is, not every transaction is inherently newsworthy, and many press releases miss the mark when it comes to what journalists actually want.

Here’s why your press release might be getting ignored – and how you can improve it.

Realiser provides high-quality press releases at an affordable price. But if you're looking for full-service PR support, strategic media outreach, and ongoing brand positioning, Net Yield is the next step.

A press release is one of the most effective ways to announce a commercial property deal - but simply issuing it isn’t enough. In a competitive market, letting agents and property professionals need to ensure their news reaches the right audience and makes an impact.

So how do you make your press release work harder? By amplifying its reach across multiple channels, optimising for online visibility, and repurposing content for maximum engagement.

The growing role of AI in property

Artificial Intelligence (AI) is no longer a futuristic concept - it’s here, reshaping industries across the board. From finance to healthcare, AI is streamlining processes, reducing costs, and improving decision-making. In the commercial property sector, AI is making an impact by automating content creation, enhancing data analysis, improving customer interactions, and optimising transactions. For letting agents, property managers, and real estate professionals, embracing AI-driven tools is key to staying ahead in a competitive market.

In today’s dynamic commercial property market, letting agents face increasing pressure to differentiate themselves. Traditional marketing approaches, while reliable, often fall short of capturing the attention of modern audiences. By drawing inspiration from other industries that excel in creative and engaging content strategies, property agents can unlock new opportunities to stand out and connect with their target audiences.

Many years ago, a colleague in the valuation team told me that agency was like falling off a log. He said the workflow of agents was basically: “Stand on log. Fall off log. Invoice client.” 

While, years later, we still laugh about it, the truth is that in the world of commercial property, securing a deal is just the beginning. 

While data and statistics are vital for decision-making in a competitive commercial property market where the ability to stand out is crucial, they often fail to capture attention or create lasting impressions. This is where storytelling becomes a game-changer. 

As we approach 2025, the commercial property sector continues to experience a transformation driven by technological advancements, evolving market demands, and new approaches to communication. For property professionals, public relations remains a vital tool for showcasing transactions, attracting clients, and establishing credibility. However, the future of commercial property PR is shifting rapidly, presenting both challenges and opportunities. Here are our predictions for how PR in this dynamic sector will evolve in 2025 and beyond.

In commercial real estate, visibility is essential for success. Whether it’s closing deals, attracting investors, or boosting brand recognition, real estate agents and property owners rely on consistent and effective public relations (PR) to keep their transactions in the spotlight. Traditionally, producing news stories about property transactions, writing press releases, and securing media coverage have been time-consuming tasks. But with the rise of AI-powered tools like Realiser, the way property professionals manage their PR efforts is undergoing a transformation.

In the world of commercial property, managing marketing operations efficiently while controlling costs can be a constant balancing act. For property agents and owners, the need to keep up with ongoing property transactions, announcements, and client communications means that marketing efforts must be both swift and impactful. Yet, traditional marketing methods—whether through manual content creation or relying on outsourced PR firms—can often be slow and expensive. That’s where AI-driven automation is stepping in to transform how marketing is handled.

Speed and visibility are everything in the world of commercial property. Getting your latest property transaction in front of potential clients, stakeholders, and the media quickly can make all the difference in maintaining a strong market presence. Yet, for many agents and property owners, producing professional, newsworthy content about these transactions can be time-consuming and resource-intensive. This is where AI-generated news is stepping in to transform the landscape of property marketing.

In the competitive world of commercial property, staying relevant is key to attracting potential clients and standing out in the market. One powerful way to achieve this is by regularly publishing fresh content. Whether through news articles, blog posts, market reports, or social media updates, consistent content creation can significantly boost SEO, establish authority, and enhance engagement with your audience.

In today’s digital marketing landscape, building a successful campaign for a commercial property requires more than just listing it on a website or creating a single news release. The power of inbound marketing, combined with targeted email campaigns, can create a sustained level of interest in both individual properties and larger portfolios.

The commercial property industry is fast-paced, with professionals juggling numerous responsibilities at once. Marketing, PR, and content creation, though crucial, often take a backseat due to time constraints. Yet, in an increasingly competitive market, producing quality content is vital for staying visible and attracting new clients.

In the fast-paced world of commercial real estate, effective marketing strategies are crucial for success. Whether you're an agent, broker, or property owner, mastering the art of marketing your commercial space can significantly impact your business. This brief guide answers key questions to help you navigate the digital landscape of commercial property marketing.

From the traditional 'To Let' boards and printed particulars to today's digitally-driven methodologies, commercial property marketing is undergoing a monumental transformation, led by rapid advancements in technology.

The use of PR is core to many successful marketing strategies within the commercial property market. How can it work for your business and is it cost-effective?

A question, often asked by small real estate companies and firms of commercial property agents, is how can can they compete with their larger rivals in the media, and raise their own market profiles, when their larger rivals receive such a disproportionate amount of press coverage?

Recessions and economic downturns are never pleasant for those in the commercial property market, which is seen by many as a bell-weather for the wider economy, being one of the first sectors to feel the impact of recessions and downturns. However, there are positive steps that you can take to keep the wolf from the door. Trust us, we’ve been there

Promoting and marketing commercial property under difficult economic conditions, when fewer businesses are looking to grow, can seem counter-intuitive, but maintaining a high profile in a tough market is even more important in a tough market than it is in times of plenty.

As a young child learning to read, I remember asking my father what a large 'To Let' board meant outside a shop on the High Street. On reflection, this small incident was my first introduction to commercial property marketing.

In many respects, the methodology of marketing commercial properties has changed very little over the years since - everyone still makes phone calls, letting boards are still placed outside buildings, property particulars and adverts are still created and stories about property deals are still published. The technology used to achieve these things, on the other hand, has changed dramatically.

There are a number of mistakes that are commonly made when writing press releases, and they are the sort of thing that can irritate journalists and the sub-editors that they work with. If you can avoid these then you will increase the chances of your story being used and appearing in the media.

A website’s ranking on Google can make the difference between its success and failure as a business generation tool - and there is a simple way to make sure that your site does better than a competitor’s.

There are many reasons that some websites focused on the commercial property market have a higher rank on Google Search Engine Results Pages (SERPs) than others, with one of the most important factors being the presence of current, up-to-date and relevant content.

The use of valuable content on a website is a concept that is growing in importance within the commercial real estate market and is seen as a key element of a publicity and communications strategy.

Content marketing, also referred to as inbound marketing, is a popular technique of generating new business opportunities for companies and involves using their websites as publishing platforms for valuable and relevant content which drives and attract visitors and encourages engagement, helping to build relationships.

It might seem like a silly question, but the whole industry is built (excuse the pun) on transactions and the information that surrounds them.

The use of social media within the commercial real estate markets has seen phenomenal growth in recent years, with businesses and individuals using it to promote development projects and individual properties. However, astute users and property professionals have taken advantage of the publishing opportunities that social media platforms offer, demonstrating their market expertise and promoting the property services they provide.