The evolution of commercial property marketing: from printed particulars to AI-driven strategies

From the traditional 'To Let' boards and printed particulars to today's digitally-driven methodologies, commercial property marketing is undergoing a monumental transformation, led by rapid advancements in technology.

Most recently, the widespread adoption of AI and machine learning technologies is revolutionising not just surveying and agency tasks, but also how we digitally promote ourselves and our businesses. A pivotal 2017 report by The RICS revealed that a staggering 88% of surveying tasks were suitable for automation via emerging technologies. This fusion of automation and human expertise opens doors to unparalleled efficiency, consistency, and transparency in transactions.

Surveying practitioners embracing these new technologies are not only streamlining their operations but are also poised to offer more strategic, high-level advice to clients, backed by the precision and efficiency of AI.

In today’s highly competitive markets, the effectiveness of publicity strategies is often a mission-critical component. Property professionals globally are increasingly focused on ensuring their public image within their operational markets remains positive, vibrant, and effective. As the market evolves, those slow to adopt new technologies may find themselves at a disadvantage.

Realiser stands at the forefront of this transformative wave. Utilising advanced algorithms, Realiser accelerates the process of creating and disseminating news about property transactions to a global audience through traditional media, websites, and social media platforms. Realiser is more than a tool; for its users, it's an essential partner in their marketing and publicity arsenal, streamlining their strategies while ensuring their content is timely, relevant, and engaging, helping maintain a competitive edge in a rapidly changing landscape.

As we journey through this era of digital transformation in property marketing, embracing tools like Realiser is not just an option, but will become a necessity. Realiser isn’t just about keeping up; it’s about setting the pace in a digital-first world.

Explore how Realiser can revolutionise your approach to property publicity and help you maintain a leading edge in this dynamic market.