Telling the same story, differently: How to tailor your property deal news for different platforms
When you’ve just closed a deal, the temptation is to write it up once, post it everywhere, and move on. Which is fair enough. The pace is fast, time’s limited, and the audience is often familiar. But while the deal itself doesn’t change, how you tell the story of that deal probably should.
A press release, a LinkedIn update, and a blog post aren’t the same thing. They serve different purposes and speak to different people. What works in one place can fall flat in another.