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The overlooked upside of Property PR: it keeps your deal pipeline visible

Most agents treat PR as a bit of a bonus. A way to keep the client happy or give a gentle nudge to your brand visibility. And while those reasons hold up, there’s a more practical benefit that’s often missed.

PR keeps your pipeline visible.

Not just to journalists, but to landlords, occupiers, competitors, researchers, even prospective clients. Anyone keeping an eye on the market will spot the signals. And if you don’t send any out, you run the risk of appearing... quiet.

No visibility, no momentum

When a deal completes, it’s natural to move on. The team’s busy, the client’s satisfied, and the next instruction is already in motion. Maybe there’s a draft LinkedIn post waiting in someone’s inbox, or a mention planned for the quarterly newsletter.

But without something public, the deal disappears. It stays hidden in your CRM, or gets buried in a transactions page that hardly anyone visits.

A short, well-written news release changes that. It creates a visible marker of activity. Something that can be shared, searched, re-used and referred to. A digital breadcrumb that tells the market: we’re active, we’re trusted, we’re getting results.

Why it matters

In commercial property, perception carries weight. If you’re not regularly seen or mentioned, people assume you’re not doing much. Even if the opposite is true.

Releases also do more than get seen:

  • They show landlords you’re getting deals done in their patch

  • They help prospective occupiers spot your involvement in relevant transactions

  • They provide clients with a sense of value beyond the deal itself

  • They make it easier for researchers and journalists to identify what’s happening and who’s involved

In short, they keep your name circulating.

Real examples

We’ve seen:

  • A local letting prompt a follow-up enquiry from another occupier nearby

  • A regional office deal picked up by the business editor of the local press, leading to wider coverage

  • A release referenced in a client’s pitch deck to demonstrate traction in a particular sector

  • A modest investment sale that quietly brought in two valuation leads the following month

You never quite know where the attention comes from. But when you say nothing, you guarantee nothing happens.

Making it easy

Realiser was built for this. A few clicks, a short form, and your deal gets turned into a journalist-ready press release, typically within a few hours. We find the angle, tighten the copy, and take care of the structure.

You don’t need to brief an agency or wait around for quotes. You stay in control, and the market sees the results.

Final thought

Not every deal needs fanfare. But many deserve more than a LinkedIn post with a blurry photo and five hashtags. A simple news release can do far more than you think.

It keeps your pipeline visible. And in this market, that’s worth a lot.

Find out more