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Automated content creation: A game-changer for property professionals

The commercial property industry is fast-paced, with professionals juggling numerous responsibilities at once. Marketing, PR, and content creation, though crucial, often take a backseat due to time constraints. Yet, in an increasingly competitive market, producing quality content is vital for staying visible and attracting new clients.

Traditionally, writing news stories, press releases, and social media posts about property transactions has been a time-consuming and expensive task, often requiring the help of professional PR consultants. This is where automated content creation powered by AI steps in, revolutionising how property professionals generate high-quality content with minimal effort—and at a fraction of the cost of hiring PR consultants.

What is automated content creation?

Automated content creation uses artificial intelligence (AI) and machine learning algorithms to generate written content based on structured data inputs. For property professionals, this means taking details like location, size, and transaction type and converting them into publishable news stories, press releases, or social media updates.

By leveraging AI-driven content tools like Realiser, commercial property professionals can produce high-quality, professional content quickly and consistently, without needing to engage traditional PR agencies.

Key benefits of automated content creation:

  • Speed: What would typically take hours or days can now be completed in minutes
  • Consistency: AI ensures that all communications follow a professional format and tone
  • Cost-Effective: Automated content creation significantly reduces the cost of producing press releases, bypassing the high fees typically charged by PR consultants
  • Reduced Workload: Professionals no longer need to dedicate time to writing news stories - AI handles the bulk of the work.

The growing need for automated content in commercial real estate

As the commercial property market becomes more competitive, the need for timely and effective marketing is greater than ever. However, property professionals are often pressed for time, with deal-making taking precedence over content creation.

At the same time, maintaining a consistent flow of fresh, relevant content is crucial for building a strong online presence. Digital marketing has become central to raising visibility and attracting clients, and automated content creation helps professionals keep pace with these demands—without the cost of hiring external PR consultants.

Automation also addresses the challenge of staying in the media loop. Property professionals can now quickly generate newsworthy stories and press releases, helping them stay relevant in the market and communicate effectively with clients and stakeholders.

How Realiser’s automated content creation works

Realiser is designed to make the process of content creation simple, affordable, and seamless for property professionals.

Here’s how it works:

  • Input data: Users enter key details about a property transaction—location, size, price, and involved parties—into an easy-to-use online form
  • AI Processing: The AI engine processes the data and generates a news story or press release, structuring the content in a professional format
  • Human review: To ensure accuracy and alignment with Google’s content quality guidelines, the draft is reviewed by an experienced editor. This step remains vital, especially in light of the "Google Leaks" in March 2024, which revealed Google’s preference for human oversight in content creation. AI-generated content can still benefit from human checks to ensure compliance with Google's guidelines for originality and relevance
  • Delivery: After the human review, the final content is delivered in Word format, ready to be used as a press release, blog, or social media post.

This streamlined process allows property professionals to create polished content quickly and affordably—without sacrificing quality.

Key benefits of automated content creation for property professionals

Saves time

Property professionals can generate high-quality content in minutes. Whether it's for a press release or a blog post, AI eliminates the need for hours spent on content creation, allowing agents, surveyors, and brokers to focus on closing deals and managing clients.

Cost-effective solution

By automating content generation, companies can avoid the fees associated with retaining traditional PR agencies. Utilising Realiser produces professional news releases and other content, only when it is needed and at a fraction of the cost, making it an attractive option for smaller firms or those looking to reduce their PR expenses.

Boosts market visibility

In the digital age, consistent content is key to boosting SEO and staying relevant in search engines. Automated content creation ensures that property professionals can maintain a strong online presence, improving their market visibility and helping them attract new clients.

Tailored for commercial real estate

Unlike generic AI tools, Realiser is designed specifically for the commercial real estate market. It understands industry-specific terminology and nuances, ensuring that the content produced is relevant and well-suited to property professionals’ needs.

Improves PR strategy

Automated press releases enable property professionals to share news faster and more efficiently. This ensures that they can respond to market events promptly, improving their standing with clients, stakeholders, and the media—all while significantly reducing their PR budget.

Realiser in action

Curchod & Co, the Surrey and Hampshire based firm of chartered surveyors and commercial property agents, has been using Realiser to produce news stories efficiently since its early inception. The news stories are of sufficient interest they are issued to the national property media, local newspapers and portals and published on the firm’s website (www.curchodandco.com/news). Links to these stories are then published on the firm’s LinkedIn page and other social media platforms, with the aim of driving traffic to the website.

Nick Reeve, Partner at Curchod & Co, comments:

"Realiser has been an invaluable tool for Curchod & Co, enabling us to generate high-quality press releases quickly and effortlessly. Its ease of use has allowed us to maintain a consistent flow of news to both the media and our online platforms, helping to build our reputation in the market. The publicity we've gained has significantly raised our profile, and the speed at which content can be produced means we’re always ahead of the competition. It’s become an essential part of our marketing and PR strategy."

The future of content creation in real estate

As AI technology continues to advance, automated content creation is poised to become a standard tool in the commercial real estate industry. By embracing these technologies now, property professionals can gain a competitive edge through faster turnaround times, consistent content output, and more affordable PR solutions.

And this is just the beginning. As AI and machine learning become more sophisticated, the capabilities of automated content creation tools like Realiser will continue to expand, offering even more personalised and effective content for the real estate sector.

Conclusion

Automated content creation is a must-have in today’s fast-paced property market. Tools like Realiser are designed to help property professionals generate content effortlessly, saving time and money while improving market visibility. With Realiser, you can produce high-quality news releases at a fraction of the cost of traditional PR consultants.

Want to see the difference for yourself? Try Realiser today and experience how AI can revolutionise your property marketing strategy.

 

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