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How to make your commercial property press release work harder: 10 must-know tactics

A press release is one of the most effective ways to announce a commercial property deal - but simply issuing it isn’t enough. In a competitive market, letting agents and property professionals need to ensure their news reaches the right audience and makes an impact.

So how do you make your press release work harder? By amplifying its reach across multiple channels, optimising for online visibility, and repurposing content for maximum engagement.

In this blog, we’ll explore ten smart ways to get more eyes on your press release, ensuring your property transactions get the attention they deserve. Plus, we’ll show how Realiser makes the process faster and more efficient - so you can focus on marketing your deals, not writing about them.

1. Act fast – timing is everything

  • News moves quickly, and a delay in distributing a press release can mean lost opportunities.
  • Aim to issue your release within hours or days of a transaction being completed.
  • How Realiser helps: Generates a polished press release in minutes, ensuring your news is timely and relevant.

2. Target the right journalists & publications

  • Sending your press release to generic email lists often results in it being ignored.
  • Research relevant journalists, industry-specific publications, and local media outlets that align with your news.
  • Customise your pitch to highlight why your news is relevant to their audience.

3. Repurpose for multiple platforms

  • A press release shouldn’t be a one-time-use document - it can be repurposed into:
    ✅ A blog post
    ✅ A LinkedIn article
    ✅ A social media post
    ✅ An email newsletter snippet

  • How Realiser helps: Provides a structured story that can be easily adapted for different formats.

4. Optimise for Search Engines (SEO)

  • Including relevant keywords in your press release helps improve online visibility.
  • Use clear, concise headlines and structured content for easy readability.
  • Adding links to your website or related articles enhances credibility and boosts SEO rankings.

5. Leverage Social Media for extra reach

  • Share your press release on LinkedIn, Twitter, and relevant Facebook groups.
  • Convert key takeaways into engaging social media snippets.
  • Use industry hashtags to increase discoverability and encourage resharing.

6. Enhance with visuals & multimedia

  • Press releases with images, videos, or infographics get up to 650% more engagement than text-only releases.
  • Consider adding:
    ✅ High-quality property images
    ✅ A short video walkthrough of the space
    ✅ A branded infographic summarising key details

7. Include a strong Call to Action (CTA)

  • What should the reader do after reading your press release?
    ✅ Visit your website?
    ✅ Schedule a viewing?
    ✅ Contact your team?
  • Make sure there’s a clear, compelling CTA to drive engagement.

8. Engage industry influencers & partners

  • If your property deal involves notable partners (developers, investors, agents), encourage them to share the release.
  • Tag them on LinkedIn or collaborate on co-branded content to expand reach.

9. Measure performance & adjust strategy

  • Track how well your press release performs:
    ✅ Number of media pickups
    ✅ Website traffic spikes
    ✅ Social media engagement
  • Use this data to refine future releases and improve outreach strategies.

10. Use AI to save time & improve quality

  • Writing a press release manually can be time-consuming, especially when speed is critical.
  • How Realiser helps:
    ✅ Automates content creation while maintaining accuracy and professionalism.
    ✅ Ensures consistent, high-quality output every time.
    ✅ Gives property professionals more time to focus on strategic marketing and deal-making.

Conclusion: get more from your news releases

Press releases are a powerful tool - but only if they’re used effectively. By amplifying their reach across multiple channels, optimising for SEO, and leveraging AI-driven tools like Realiser, agents and property professionals can maximise impact with minimal effort.

Want to create high-quality, press-ready content in minutes? Try Realiser today and take your property marketing to the next level.

 

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