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Using commercial property news stories to drive traffic to your website

The Internet has transformed the way in which 'news' is published, distributed and consumed. It has also had a dramatic, and negative, impact on the traditional media at a national, regional and local level.

Newspaper CirculationIn the past, many local and regional newspapers would have whole sections of the publication dedicated to business news. These days, they are far less common and stories about office, industrial and retail transactions, new businesses opening or expanding are fewer and have to compete even harder for coverage.

According to Ofcom’s 2019 report 'News Consumption in the UK', between 2010 and 2018, national newspaper circulation fell in the UK 52.5%. The fall in local and regional titles has been just as dramatic. At the same time, the Ofcom report revealed a rise in the use of social media as a source of news, with 49% of respondents reporting that they used social media to access news. An increase of 5% in just twelve months.

So, as a property professional, what can you do to publicise your expertise and success to your target audiences?

The answer lies with utilising your property business' website as a source of news and social media content.

Is time for property professionals to think, and act, like journalists and publishers by producing news and content that potential clients, business partners, buyers and occupiers will want to read.

Find out how Realiser can help you.